A meaningful mantra.

Guy Kawasaki had a tough job in the early days of Apple Computer. I use Macs and love them, but back in the late 80's, when the first Macs were developed, they were pretty primitive; tiny monochromatic screens, no hard drive and hardly any software. Guy's title was Macintosh Evangelist. He went out spreading the good news of this crazy new kind of computer. He went to software developers with a mission -- he was to convince them that the Mac was the future of computing, and they should get on board and write software for this new machine. One result was Aldus PageMaker, which was the primitive beginning of the desktop publishing revolution. The rest, as they say, is history.

In his book, The Art of the Start, Kawasaki gives real world practical advice to start-up entrepreneurs. I recently went to hear him speak on that subject and one of his points really registered with me.

He explained the futility of writing a complex mission statement that few read and even fewer understand. Instead, he suggests that companies and organizations develop a mantra. In this context a mantra refers to "a statement or slogan repeated often." Kawasaki used the example of Wendy's. Like most companies, Wendy's has a formal mission statement: To deliver superior-quality products and services to customers and communities through leadership, innovation, and partnership.

According to Kawasaki, Wendy's would do better with a mantra: Healthy fast food.

I have been giving that some thought. My church has a mission statement, because everyone else had one. I dare say if a first-timer asked anyone at the church for our mission statement few, if any, would have a clue what to tell them -- including our staff members! What we should have is a mantra. We need a simple, brief, memorable way to identify what we are all about to those who ask. It is still a work in progress, but at this point I have arrived at a 3 word mantra:

Real. Relevant. Relational.

What do you think?